5 Link BuildingTips for Startups

 

Are you a new business owner with a freshly created website? Now your second objective is to rank your website on top of search results without overshooting your budget. 

If this is the case then you should definitely familiarize yourself with SEO and link building. Link building is an SEO tactic that online marketers use to move a website up in these SERPs. 

A good indicator of this "value" or "quality" of a site is the domain authority score and the backlinks. If search engines feel your website has good quality backlinks, your chances of ranking on top increase tremendously.

For this, your website should have high-quality backlinks from recommended websites. Creating, expanding, and maintaining your website's link profile should be an integral part of your SEO plan.

Here are some link building tips to get you started: 

1. Determine Where Your Competitors Are Getting Links 

You can use online tools like SEMRush, Open Site Explorer, AHREF to see who is linking to your opponent's sites. These tool generates a list that shows the titles and URLs of the linked pages and the link anchor texts. This can give you information on where to get links because when a website is ready to link to your opponent, they may just be ready to link. 

2. Create Great Content 

Content marketing is a natural and efficient way to get lots of links on your website. By generating something that web users in your niche will want to share on social media platforms. lots of links but it can increase your reputation and brand visibility. Some examples of things you can generate are: Blog Posts, Videos, Exclusive Interviews with Leaders in Your Niche, Infographics, Results of Individual Surveys 

3. Local Citations

Local citations involve submitting your complete business information in local directories. This is very important for Startups as it not only gives them visibility in local search results but also helps in building high authority backlinks.

4. Get Involved in Your Community 

Attending local events, charities, or sports teams is another great way to get backlinks to your website. You can donate or sponsor a sporting event. People may be more willing to link to your website if you are doing something for the community. You can also get more links from local organizations and bloggers. 

5. Guest Blogging

If you have readers who might be interested in your services or products, you can also get backlinks to your website. Just make sure to include a specific phrase with one of your keywords in your anchor text. If the keyword is added to the anchor text, it will most likely get a higher ranking. Search engines use this anchor text when ranking websites by keyword, so it is best to avoid anchor texts like "click here".

TAKEAWAY-

While it may all look like a cakewalk, it actually requires a lot of manual effort to generate backlinks. You need to be extra careful about avoiding link building with spammy and low-quality websites. If you feel it is too much of a job for you, you can always hire an affordable link building company to do the job for you.